Chapter 4 Ringing CHIMES

Ringing CHIIMES is a chapter about how a presenter needs to be creative in their presentation. Presenters need to be exciting and motivating. Every presentation needs to begin with an eye catching activity. Efficiency and effectiveness go hand in hand. A presentation that is too long will create boredom from the audience. Although, a presentation needs to be done with efficiency, it has to be done with effectiveness. According to Burmark 2010(pg. 62), “To be effective we need to accomplish two things; get their attention and make the presentation stick.” We need to get our audience attention, but be careful not to create a distraction. The last thing we want is for the audience to be so distracted with the introduction they can’t keep their mind on the importance of the presentation.
After getting their attention we need to keep their attention. Make your presentation memorable not forgettable. If you like you are enjoying yourself and believe in what you are presenting the audience will catch on and they in turn will begin enjoying themselves. Burmark uses the acronym CHIMES to ensure each presentation is memorable. The acronym stands for: Making connections, Harnessing humor, Starting with Images, playing Music, tapping Emotion, telling Stories, and Engaging Senses.
Burmark,Lyness (2010) . Ringing CHIMES, Jossey-Bass. You Snooze You Loose (pp.61-69) San Francisco,
CA. A Wiley Impring.